Fresh Eyes Berlin
- Fresh Eyes Berlin
Redesigndeutschland Gallery: Berlin, Germany
Goethe Institute: Los Angeles, California - Fresh Eyes Berlin was a 14-week design project, in which Berlin is examined as a creative location and translated into a marketable identity, particularly aimed at an international audience. Fresh Eyes Berlin was co-sponsored by the Environmental Design and Graphic Design departments of the Art Center College of Design. Re-defining the designer's role from a mere problem solver into an proactive opportunity seeker, the team investigated the metropolis in a true 720 degrees approach: inspired and coached by a group of Berlin's leading figures and experts in design and media, science, business and politics, the metropolis was viewed simultaneously from six directions: from above and below and from all four geographic directions and their unique influences.
Several different forms of displaying the findings from the research were developed. These included a Berlin font, two motion pieces, street guide lightboxes, mapping systems, and a table of economics. 
Description
Location:
Redesigndeutschland Gallery: Berlin, Germany
Goethe Institute: Los Angeles, California
Fresh Eyes Berlin was a 14-week design project, in which Berlin is examined as a creative location and translated into a marketable identity, particularly aimed at an international audience. Fresh Eyes Berlin was co-sponsored by the Environmental Design and Graphic Design departments of the Art Center College of Design. Re-defining the designer's role from a mere problem solver into an proactive opportunity seeker, the team investigated the metropolis in a true 720 degrees approach: inspired and coached by a group of Berlin's leading figures and experts in design and media, science, business and politics, the metropolis was viewed simultaneously from six directions: from above and below and from all four geographic directions and their unique influences.
Several different forms of displaying the findings from the research were developed. These included a Berlin font, two motion pieces, street guide lightboxes, mapping systems, and a table of economics.
Redesigndeutschland Gallery: Berlin, Germany
Goethe Institute: Los Angeles, California
Fresh Eyes Berlin was a 14-week design project, in which Berlin is examined as a creative location and translated into a marketable identity, particularly aimed at an international audience. Fresh Eyes Berlin was co-sponsored by the Environmental Design and Graphic Design departments of the Art Center College of Design. Re-defining the designer's role from a mere problem solver into an proactive opportunity seeker, the team investigated the metropolis in a true 720 degrees approach: inspired and coached by a group of Berlin's leading figures and experts in design and media, science, business and politics, the metropolis was viewed simultaneously from six directions: from above and below and from all four geographic directions and their unique influences.
Several different forms of displaying the findings from the research were developed. These included a Berlin font, two motion pieces, street guide lightboxes, mapping systems, and a table of economics.
Fields
Exhibition Design, Graphic Design
Date Published
2011
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